We’re looking to the future with a new look and bold mission
Today we’re excited to reveal a significant global brand refresh featuring a vibrant new logo, as well as a bold missionto lead the global transformation towards modern and sustainable travel.
Our new brand borrows inspiration from beautiful locations around the world, rich in colour, diversity and optimism. It features a mixture of stunning photography and eye-catching illustrations, as well as a redesigned typeface and a new logo designed to symbolise travel and the feelings that it invokes.
Our bold, new mission to lead the global transformation towards modern and sustainable travel builds on more than 15 years of being at the forefront of travel and innovation, originally as pioneers in flight search and now across travel, helping people find and book the best options for flights, hotels and car hire.
But what is modern and sustainable travel? We know that today’s modern travellers want a mobile-first, seamless and stress-free experience. Our apps have 90m downloads and 60% of users now interact with us via a mobile device. And travellers are increasingly wanting to explore the planet whilst also protecting it.
The travellers of tomorrow will expect this by default and we are committed to making this a reality, having taken the first steps in sustainable travel by showing lower emission flight options as well as joining the Duke of Sussex’s sustainable travel initiative, Travalyst.
Joanna Lord, Chief Marketing Officer at Skyscanner says: “I am beyond excited to launch our new brand today! It is absolutely beautiful – but it goes so much deeper than just a refreshed look. This new platform allows us to recommit to the mission of Skyscanner but also point more clearly to where we are going. As a company we always strive to do more and provide the best products and services, first for flights and now for your entire trip. This is a hugely exciting time for Skyscanner as we look to the future.”
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