Travel
Trends 2025
The search for community and collective experiences
discover the trends
A closer look at the top
seven trends
We’ve identified seven travel trends, as well as one overarching theme tying all these trends together.
If last year was all about cultural exploration, 2025 will build on this as the year of truly shared travel experiences, highlighting the power of collective exploration and discovery.
Sport Mode
Away fans, assemble!
With behind-the-scenes sports shows taking the lead, fans are sprinting to experience the action in person.
Astro Adventurers
Celestial sights set to skyrocket
As our grasp of the cosmos grows, travellers are increasingly looking to the skies to guide their next getaway.
Reset
Jetters
Live longer and prosper
Stretching beyond surface-level spa breaks, travellers are on the hunt for more holistic health and wellness holidays.
Art-Venture
Bringing masterpieces to the masses
Larger-than-life cultural experiences are giving travellers the chance to immerse themselves in a new world.
Cowboy
Core
Getting back in the saddle
Riding the Wild West revival all the way to the ranch, travellers are eager to experience rustic charm first-hand.
Horti-Culture
Botanical breaks in bloom
Guided by their green thumbs, travellers are seeking out garden getaways that help them get back to their roots.
Gami-Vacation
Adding another dimension to travel
Gamers are levelling up their getaways, combining their love of video games with trips to conventions and gaming hotspots.
Understanding Travel Trends 2025
This is the lowdown on the latest UK traveller trends shaping (and shaking up) the travel world.
Built using Skyscanner’s proprietary search data, a specially commissioned traveller survey* and trusted industry insights, we reveal how and why UK travellers will explore in 2025.
Trends snapshot
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The top experiences determining travellers’ choice of destination are food (54%), the natural landscape (49%) and culture (44%).
Flights (47%) and hotels (47%) are the top cost factors determining the choice of holiday destination in 2025, followed by food and drink (23%).
Word of mouth (42%), film and TV (28%) and social media (27%) are the most important sources of travel inspiration for 2025.
*OnePoll x Skyscanner research conducted August 2024 with 20,000 respondents globally (2,000 UK respondents)
