Sport mode
Away fans, assemble
The acceleration of
sports travel
The rise of ‘behind-the-scenes’ sports shows like Netflix’s Drive to Survive, Break Point and Full Swing are bringing sports to new audiences like never before, fuelling a growth in sports travel to experience these events and destinations with other like-minded fans in real life.
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According to the Women’s Sport Trust, a record 46.7 million people in Britain watched women’s sport on pay TV in 2023, with the final day of the Solheim Cup the most-watched event.


Skyscanner is proud to be a global partner of the 2024 and 2026 Solheim Cup to help support women’s sport and diversity and to bring women’s golf to a bigger global audience.
PlanetF1.com’s data highlights Formula 1’s growing popularity.
Its audience grew by 180% from May 2023 to May 2024 and over 13% of viewers also have a strong interest in travel.

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Netflix’s Formula 1: Drive to Survive season 6 reached the top 10 most watched TV shows in 61 countries in 2024
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Netflix’s SPRINT season 1 spent two weeks in Netflix’s top 10 with 4,000,000 views globally during this time


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Netflix’s Tour de France: Unchained season 2 spent two weeks in Netflix’s top 10 with 2,000,000 weekly views globally during this time
Source: Netflix, Top 10 lists for films and TV (English and Non-English), based on views, updated every Tuesday with data from the previous Monday to Sunday. Views are calculated by dividing the total hours viewed by the title’s runtime, rounded to the nearest 100,000.
GooTickets, an online sports ticketing specialist, suggests planning ahead to make the most of your F1 adventure. Here are their top recommended F1 destinations:
1. Bahrain’s desert race under the stars
2. Japan’s iconic Suzuka
3. Austria’s alpine scenery at the Red Bull Ring
4. Canada’s vibrant Montreal
5. Monaco’s glamorous streets
29% of 25-34-year-olds (and 20% of all UK travellers) plan to travel either domestically or internationally to see a sporting event in 2025. Their top three reasons:

44%
Entertaiment
say it’s all about the entertainment.

42%
Excitement
say it’s for the sense of excitement.

30%
Community
say it’s about feeling part of a community.
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Women and younger Gen Z travellers are highly engaged with sport on social media:

11.5m
Shares
Paddock F1 Girls has amassed 11.5 million post shares on TikTok

313m
Views
313 million views of #golftok posts of TikTok in the last 120 days (66% aged 18-24)

112m
Views
112 million views of #silverstone posts on TikTok in the last 120 days (64% aged 18-24)
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Passion for sport is influencing how people, especially younger ones, explore a destination.

of 25-34-year-olds are
looking to explore a new place
by running or cycling
of all UK travellers
have taken a fitness class
while on holiday
Discover the travel trends






